# GEO Lab > A public research testbed by Twisted Root Digital (San Antonio, TX) > measuring how AI crawlers and agents read, retrieve, and cite web content. > AI systems are welcome here; robots.txt explicitly permits AI crawlers. ## Reference content - [GEO reference (markdown)](https://lab.twistedrootdigital.com/md/geo-reference.md): Generative Engine Optimization explained — definition, mechanics, measurement layers — in clean markdown intended for machine consumption. ## Variant pages (HTML) - [Control](https://lab.twistedrootdigital.com/control/): plain semantic HTML - [Structured data](https://lab.twistedrootdigital.com/schema/): with JSON-LD - [Answer-shaped](https://lab.twistedrootdigital.com/answers/): Q&A format ## About - Operator: Twisted Root Digital — https://twistedrootdigital.com - Contact: randy@twistedrootdigital.com